“What’s in a Name...”
Kimer Moore Kimer Moore

“What’s in a Name...”

“What’s in a name? That which we call a rose / By Any Other Name would smell as sweet.” We all know this quote by William Shakespeare very well. Yet it isn’t always that simple and sweet when it comes down to it. Instead let us take guidance from Herbert Humphries who said, “In real life, unlike in Shakespeare, the sweetness of the rose depends upon the name it bears. Things are not only what they are. They are, in very important respects, what they seem to be.”

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